People will research products to purchase on the main Google website, but they will comparison shop vertical search engines like Google Product Search (found by clicking on the “Shopping” ...

This is where vertical search comes in. Since Google, Yahoo!, and Bing often include local businesses above other listings in their search results, local businesses can often leverage ...

Pay-per-click text ads, such as Google AdWords, are an advertising medium that a local marketer can afford to test once they understand the options available. When it comes to paying ...

The best SEO tactics aren’t always the most obvious. In many cases SEO best practices are nearly invisible to humans but are seen clearly by the search engine “bots” that index ...

Many marketers use the terms search engine marketing (SEM) and search engine optimization (SEO) interchangeably. We define SEM as an umbrella term that means using search engines to ...

Search engine marketing (SEM) is the area of online advertising that secures the majority of overall online advertising dollars (a combination of all online advertising areas like paid ...

More than 90 percent of the online population uses a search engine to find products, services, and information. Once a search engine visitor types a query into the search box and receives ...