I know a lot of people think to themselves, should I even try to go after high search engine rankings? That’s a question only you can answer, but I’ve done really well getting ...

This is where vertical search comes in. Since Google, Yahoo!, and Bing often include local businesses above other listings in their search results, local businesses can often leverage ...

Many marketers use the terms search engine marketing (SEM) and search engine optimization (SEO) interchangeably. We define SEM as an umbrella term that means using search engines to ...