The initial sign-in (or sign-up) screen is a good opportunity to ask clarifying questions and get detailed information on each customer. You can ask questions about their e-mailing ...

E-mail marketing’s prolific evil twin is known as spam. According to a 2009 McAfee Threats Report, spam accounts for 92 percent of all e-mails. That’s about 183 million ...

A business card exchange is not permission to add someone to your e-mail list. A quality opt-in (confirmed request to send information) or double opt-in list is the best way to go. ...

If you are interested in growing your e-mail list, there are some pretty easy ways to do so. Put your opt-in form everywhere, such as: – Every page on your website (or at least ...