Web analytics can often prove that your organization’s web marketing strategy isn’t working to meet your conversion goals. If the numbers show this, you can: 1. Panic. When in trouble, ...

Most of Google Analytics is focused on anonymous users in the aggregate. The online marketer can narrow the segments to groups such as paid visitors (those who clicked on PPC ads) from ...

Analytics numbers describe complex human behavior and you need to compare and contrast them with a variety of other data to get a true picture. Analytics do offer the easy exporting ...

Web analytics can help you improve user experience by shedding light on how people find, use, and navigate your website, as well as segment out characteristics of your most profitable ...

After you insert your Google Analytics tracking code in your website’s HTML, you’ll need to wait a while (a few hours or a day) for the data to come in. Sometimes when people set ...

Setting Goals: Conversion Rate A quick word about setting up goals with an analytics package. A goal is most often defined when a user clicks or takes action on something that generates ...

While this article will focus on Google products, the logic and methodology of web analytics are largely the same regardless of the software package used. Start by signing up for a ...

Before you sign up for or log into a Google Analytics account, think strategically about what you want to accomplish with your analytics efforts. Or as web analytics guru Avinash Kaushik ...

There are a number of analytics packages out there. Some are free (many hosting companies include web statistics in their package) and some have fees (like Webtrends and Omniture), ...

One of the biggest distinctions of online marketing is its immediate tracking capability. Web analytics are the lifeblood of an online marketer, offering insightful information about ...