One of the simplest way to inform readers/visitors of your blog is subscriptions by email. Feedburner is a great service that could be used for this purpose. The first step is to ...

Segmentation will save your lists. Too many organizations e-mail to the same list over and over rather than segmenting it into specific groups to serve relevant content. Why work to ...

Web marketing tools alone will not help your business. How you use the tools is what makes the difference. Me-Mail Marketing Sending e-mail newsletters and messages that are all about ...

There is no secret sauce to online marketing. It is how the art and science of web marketing are paired strategically that makes the maximum impact. It is the practice of coming up ...

The best way to avoid email list unsubscription is to send quality, relevant messages. Deliver what was promised and what the user wants. Communicate when you or your organization have ...

The initial sign-in (or sign-up) screen is a good opportunity to ask clarifying questions and get detailed information on each customer. You can ask questions about their e-mailing ...

The key to a successful e-mail marketing campaign is having a good list (or lists). In fact, having several segmented lists can be the healthiest approach to e-mail marketing success. Double ...

The CAN-SPAM Act, a law that sets the rules for commercial e-mail, establishes requirements for commercial messages, gives recipients the right to have you stop e-mailing them, and ...

E-mail marketing’s prolific evil twin is known as spam. According to a 2009 McAfee Threats Report, spam accounts for 92 percent of all e-mails. That’s about 183 million ...

A business card exchange is not permission to add someone to your e-mail list. A quality opt-in (confirmed request to send information) or double opt-in list is the best way to go. ...