A lot of the best content marketing does not live on an organization’s website; it is out on external sites attracting eyeballs. External content marketing is a low-cost (and often ...

A lot of online marketers focus on just one tool: words. Words are powerful, but they are only one part of the content stream. Photos = Sales A picture is worth more than a thousand ...

The good news is that from a content marketing point of view, some of the most successful content may be easiest to create. User-generated content has a big impact on both readers and ...

The saying “Content is king” is heard repeatedly in the online marketing world. Content is king because of its power to educate, inform, connect, and boost credibility, ...