People will research products to purchase on the main Google website, but they will comparison shop vertical search engines like Google Product Search (found by clicking on the “Shopping” link at the top of the Google search page). Other search engines such as Yahoo! and Bing have similar product search offerings, so look over the website analytics for the top organic search sites to prioritize which product-searching sites are bringing the most traffic.
If the website in question is retail, getting listed in all the top product search engines is mission critical.
Product searches are top priority for retail businesses because searchers using them are in a “transactional mind-set.” They have researched the options and have decided on the specific product. They have already moved down the sales funnel. They are poised to purchase. The next few seconds of their sales experience are crucial.
Google’s Product Search allows searchers to sort by make, model, year, price, location, options, and more. This is free and all it takes is you inputting the relevant information in Product Search. (You can create a weekly or daily feed to automatically make sure that Google Product Search has her most current inventory listed.)
You can also use Google Commerce Search (or similar competing services) within her website to allow users to search by make, model, year, price, options, and more. (This service costs merchants depending on the size and features they want.) An internal commerce search like Google’s automatically architects the site in a way that makes it exceptionally search engine friendly.
