As a freelancer I have many different tasks I performs for my clients (and myself). I’m also OpenX specialist so I’m constantly receiving many questions about this great ...

One of the simplest way to inform readers/visitors of your blog is subscriptions by email. Feedburner is a great service that could be used for this purpose. The first step is to ...

Customization is the platinum standard for e-mail marketing. With great CRM, ideally every piece of information in the database about that user will be reflected in unique messages ...

Once you’ve got the basic art and science steps of e-mail marketing down, it’s time for the most powerful word in e-mail marketing: testing. Testing (called split testing, ...

Segmentation will save your lists. Too many organizations e-mail to the same list over and over rather than segmenting it into specific groups to serve relevant content. Why work to ...

Web marketing tools alone will not help your business. How you use the tools is what makes the difference. Me-Mail Marketing Sending e-mail newsletters and messages that are all about ...

There is no secret sauce to online marketing. It is how the art and science of web marketing are paired strategically that makes the maximum impact. It is the practice of coming up ...

The best way to avoid email list unsubscription is to send quality, relevant messages. Deliver what was promised and what the user wants. Communicate when you or your organization have ...

Web analytics can often prove that your organization’s web marketing strategy isn’t working to meet your conversion goals. If the numbers show this, you can: 1. Panic. When in trouble, ...

The initial sign-in (or sign-up) screen is a good opportunity to ask clarifying questions and get detailed information on each customer. You can ask questions about their e-mailing ...