A lot of the best content marketing does not live on an organization’s website; it is out on external sites attracting eyeballs. External content marketing is a low-cost (and often ...

Whether the blog has been around for ages or is brand new, there are a number of ways to increase its exposure. Taking the time to go through each step will increase blog readership ...

A lot of online marketers focus on just one tool: words. Words are powerful, but they are only one part of the content stream. Photos = Sales A picture is worth more than a thousand ...

Blogging should not be treated as separate from other online marketing execution; it needs to bridge various aspects of web marketing (like e-mail, online public relations, content ...

When users are researching a problem, a search engine will often elevate an article, a knowledge base page, or a forum page to the top of the listings. Blog posts and sales pages may ...

Blogging often gets a tremendous amount of push back from within organizations. Some organizational leaders fear they will lose of control of their messaging. They fear there will be ...

The good news is that from a content marketing point of view, some of the most successful content may be easiest to create. User-generated content has a big impact on both readers and ...

What we call blogs today started in the early 1990s. Originally diarists and journalers would write about their experiences in online text-based groups like Usenet or on bulletin board ...

The saying “Content is king” is heard repeatedly in the online marketing world. Content is king because of its power to educate, inform, connect, and boost credibility, ...

Some marketing professionals believe blogging is too frivolous to be a real marketing tool. Does writing about a dogs reaction to lunch produce real business leads? Probably not, ...