Before getting into the nuts and bolts of making a website that serves, supports, and sells, there are five web marketing steps that should be considered in the following order so that ...

The best SEO tactics aren’t always the most obvious. In many cases SEO best practices are nearly invisible to humans but are seen clearly by the search engine “bots” that index ...

The good news is that from a content marketing point of view, some of the most successful content may be easiest to create. User-generated content has a big impact on both readers and ...

What we call blogs today started in the early 1990s. Originally diarists and journalers would write about their experiences in online text-based groups like Usenet or on bulletin board ...

Online marketing with e-mail is a high-stakes, fast-paced survival game. – According to Merkle Interactive Services, about 55 percent of the subscribers who receive promotional, ...

There are a number of analytics packages out there. Some are free (many hosting companies include web statistics in their package) and some have fees (like Webtrends and Omniture), ...

There are so many forms of web marketing, how does a marketer know how, where, or which options to select? Savvy online advertising execution occurs via sound web marketing strategy. ...

Before a website goes into design and development, there is one important housekeeping item that needs to be addressed. Domain names (also known as URLs, or uniform resource locators) ...

Many marketers use the terms search engine marketing (SEM) and search engine optimization (SEO) interchangeably. We define SEM as an umbrella term that means using search engines to ...

The saying “Content is king” is heard repeatedly in the online marketing world. Content is king because of its power to educate, inform, connect, and boost credibility, ...