Even if an e-mail list has only a few hundred addresses on it, running it through your personal or organization’s e-mail marketing program provider is not a best practice. Internet ...

While this article will focus on Google products, the logic and methodology of web analytics are largely the same regardless of the software package used. Start by signing up for a ...

Before you proceed, have a tracking system in place. Define what success means to you. Be prepared for the multiple variables in online advertising that can impact a campaign’s success. ...

In true wild, wild web style, managing website design and development has endless possibilities. Websites can be built using do-it-yourself tools, freelance graphic artists and developers, ...

This is where vertical search comes in. Since Google, Yahoo!, and Bing often include local businesses above other listings in their search results, local businesses can often leverage ...

When users are researching a problem, a search engine will often elevate an article, a knowledge base page, or a forum page to the top of the listings. Blog posts and sales pages may ...

Blogging often gets a tremendous amount of push back from within organizations. Some organizational leaders fear they will lose of control of their messaging. They fear there will be ...

Setting up an e-mail marketing campaign requires smart strategic planning. Online content strategies discussed in other articles are still in play (the content has to be about helping ...

Before you sign up for or log into a Google Analytics account, think strategically about what you want to accomplish with your analytics efforts. Or as web analytics guru Avinash Kaushik ...

Pay-per-click text ads, such as Google AdWords, are an advertising medium that a local marketer can afford to test once they understand the options available. When it comes to paying ...