A lot of the best content marketing does not live on an organization’s website; it is out on external sites attracting eyeballs. External content marketing is a low-cost (and often ...

Whether the blog has been around for ages or is brand new, there are a number of ways to increase its exposure. Taking the time to go through each step will increase blog readership ...

If you are interested in growing your e-mail list, there are some pretty easy ways to do so. Put your opt-in form everywhere, such as: – Every page on your website (or at least ...

Setting Goals: Conversion Rate A quick word about setting up goals with an analytics package. A goal is most often defined when a user clicks or takes action on something that generates ...

Online advertising success varies per product, service, goal, and industry. In order to find your optimal equation for success, you need to test everything. Ideas are created then implemented, ...

Introduction. Describe your organization—give a business overview, your marketing history, a description of your product/service, and the reason for the creative brief. Project details. ...

No matter who is designing the website (you, a freelancer, or a web design firm), the creative brief (see the following section) will help clarify your wants, needs, goals, and marketing ...

People will research products to purchase on the main Google website, but they will comparison shop vertical search engines like Google Product Search (found by clicking on the “Shopping” ...

A lot of online marketers focus on just one tool: words. Words are powerful, but they are only one part of the content stream. Photos = Sales A picture is worth more than a thousand ...

Blogging should not be treated as separate from other online marketing execution; it needs to bridge various aspects of web marketing (like e-mail, online public relations, content ...